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  • TRADEMARK LICENSING AGREEMENT
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    Agreement made this ___________day of ______________, between
        ___________(hereinafter called "Licensor"), and ________(hereinafter
        called "Licensee"):
        WITNESSETH
        Whereas Licensor owns certain valuable registered trademarks and
        service marks, and owns and has merchandising rights to various other
        Licensor properties as defined in paragraph 1 of the Rider attached hereto
        and hereby made a part hereof (hereinafter called "Name"), said Name
        having been used over the facilities of numerous stations in radio and/or
        television broadcasting in allied fields, and in promotional and
        advertising material in different businesses and being well Known and
        recognized by the general public and associated in the public mind with
        Licensor, and
        Whereas Licensee desires to utilize the Name upon and in connection
        with the manufacture, sale and distribution of articles hereinafter
        described,
        Now, Therefore, in consideration of the mutual promises herein
        contained, it is hereby agreed:
        1 Grant of License
        (a) Articles
        Upon the terms and conditions hereinafter set forth, Licensor hereby
        grants to Licensee as a related company, and Licensee hereby accepts the
        right, license and privilege of utilizing the Name solely and only upon
        and in connection with the manufacture, sale and distribution of the
        following articles.
        (insert description)
        (b) Territory
        The license hereby granted extends only to ________________. Licensee
        agrees that it will not make, or authorize, any use, direct or indirect,
        of the Name in any other area, and that it will not knowingly sell
        articles covered by this agreement to persons who intend or are likely to
        resell them in any other area.
        (c) Term
        The term of the license hereby granted shall be effective on the
        _______day of ____________ and shall continue until the _______ day of
        __________, unless sooner terminated in accordance with the provisions
        hereof. The term of this license may be automatically renewed from year to
        year upon all the terms and conditions contained herein, with the final
        renewal to expire on December 31st, ____________. At the end of each term,
        beginning with December 31st, ________________, this license shall be
        automatically renewed for a one year term expiring December 31st of the
        following year, unless either party hereto shall be given written notice
        to the contrary at least thirty (30) days prior to the expiration date.
        2 Terms of Payment
        (a) Rate
        Licensee agrees to pay to Licensor as royalty a sum equal to
        __________percent of all net sales by Licensee or any of its affiliated,
        associated or subsidiary companies of the articles covered by this
        agreement. The term "net sales" shall mean gross sales less quantity
        discounts and returns, but no deduction shall be made for cash or other
        discounts or uncollectible accounts. No costs incurred in the manufacture,
        sale, distribution or exploitation of the articles shall be deducted from
        any royalty payable by Licensee. Licensee agrees that in the event it
        should pay any other Licensor a higher royalty or licensing rate or
        commission than that provided herein for the use of the Name, than said
        higher rate shall automatically and immediately apply to this contract.
        (b) Minimum Royalties
        Licensee agrees to pay to Licensor a minimum royalty of
        ___________Dollars ($______) as a minimum guarantee against royalties to
        be paid to Licensor during the first contract term, said minimum royalty
        to be paid on or before the last day of the initial term hereof. The
        advance sum of______________ dollars ($ __________) paid on the signing
        hereof shall be applied against such guarantee. No part of such minimum
        royalty shall in any event be repayable to Licensee.
        (c) Periodic Statements
        Within _________ days after the initial shipment of the articles
        covered by this agreement, and promptly on the _________________ of each
        calendar __________ thereafter, Licensee shall furnish to Licensor
        complete and accurate statements certified to be accurate by Licensee
        showing the number, description and gross sales price, itemized deductions
        from gross sales price and net sales price of the articles covered by this
        agreement distributed and/or sold by Licensee during the preceding
        calendar ____________, together with any returns made during the preceding
        calendar ___________ For this purpose, Licensee shall use the statement
        form attached hereto, copies of which form may be obtained by Licensee
        from Licensor. Such statements shall be furnished to Licensor whether or
        not any of the articles have been sold during the preceding calendar
        ____________.
        (d) Royalty payments
        Royalties in excess of the aforementioned minimum royalty shall be due
        on the ___________ day of the ____________ following the calendar
        _____________ in which earned, and payment shall accompany the statements
        furnished as required above. The receipt or acceptance by Licensor of any
        of the statements furnished pursuant to this agreement or of any royalties
        paid hereunder (or the cashing of any royalty checks paid hereunder) shall
        not preclude Licensor from questioning the correctness thereof at any
        time, and in the event that any inconsistencies or mistakes are discovered
        in such statements or payments, they shall immediately be rectified and
        the appropriate payment made by Licensee. Payment shall be in
        _______________. Domestic taxes payable in the licensed territory shall be
        payable by Licensee.
        3 Exclusivity
        (a) Nothing in this agreement shall be construed to prevent Licensor
        from granting any other licenses for the use of the Name or from utilizing
        the Name in any manner whatsoever, except that Licensor agrees that except
        as provided herein it will grant no other licenses for the territory to
        which this license extends effective during the term of this agreement,
        for the use of the Name in connection with the sale of the articles
        described in paragraph 1.
        (b) It is agreed that if Licensor should convey an offer to Licensee
        to purchase any of the articles listed in paragraph 1, in connection with
        a premium, giveaway or other promotional arrangement, Licensee shall have
        _______ days within which to accept or reject such an offer. In the event
        that Licensee fails to accept such offer within the specified _______
        days, Licensor shall have the right to enter into the proposed premium,
        giveaway or promotional arrangement using the services of another
        manufacturer, provided, however, that in such event Licensee shall have a
        three (3) day period within which to meet the best offer of such
        manufacturer for the production of such articles if the price of such
        manufacturer is higher than the price offered to Licensee by Licensor.
        Licensee agrees that it shall not, without the prior written consent of
        Licensor, (i) offer the articles as a premium in connection with any other
        product or service, or (ii) sell or distribute the articles in connection
        with another product or service which product or service is a premium.
        4 Good Will
        Licensee recognizes the great value of the good will associated with
        the Name, and acknowledges that the Name and all rights therein and good
        will pertaining thereto belong exclusively to Licensor, and that the Name
        has a secondary meaning in the mind of the public.
        5 Licensor''s Title and Protection of Licensor''s Rights
        (a) Licensee agrees that it will not during the term of this
        agreement, or thereafter, attack the title or any rights of Licensor in
        and to the Name or attack the validity of this license. Licensor hereby
        indemnifies Licensee and undertakes to hold it harmless against any claims
        or suits arising solely out of the use by Licensee of the Name as
        authorized in this agreement, provided that prompt notice is given to
        Licensor of any such claim or suit and provided, further, that Licensor
        shall have the option to undertake and conduct the defense of any suit so
        brought and no settlement of any such claim or suit is made without the
        prior written consent of Licensor.
        (b) Licensee agrees to assist Licensor to the extent necessary in the
        procurement of any protection or to protect any of Licensor''s rights to
        the Name, and Licensor, if it so desires may commence or prosecute any
        claims or suits in its own name or in the name of licensee or join
        Licensee as a party thereto. Licensee shall notify Licensor in writing of
        any infringements or imitations by others in the Name on articles the same
        as or similar to those covered by this agreement which may come to
        Licensee''s attention, and Licensor shall have the sole right to determine
        whether or not any action shall be taken on account of any such
        infringements or imitations. Licensee shall not institute any suit or take
        any action on account of any such infringements or imitations without
        first obtaining the written consent of the Licensor so to do.
        6 Indemnification by Licensee and Product Liability Insurance
        Licensee hereby indemnifies Licensor and undertakes to defend Licensee
        and/or Licensor against and hold Licensor harmless from any claims, suits,
        loss and damage arising out of any allegedly unauthorized use of any
        trademark, patent, process, idea, method or device by Licensee in
        connection with the articles covered by this agreement or any other
        alleged action by Licensee and also from any claims, suits, loss and
        damage arising out of alleged defects in the articles. Licensee agrees
        that it will obtain, at its own expense, product liability insurance from
        a recognized insurance company which has qualified to do business in
        ____________, providing adequate protection (at least in the amount of
        _______) for Licensor (as well for Licensee) against any claims, suits,
        loss or damage arising out of any alleged defects in the articles. As
        proof of such insurance, a fully paid certificate of insurance naming
        Licensor as an insured party will be submitted to Licensor by Licensee for
        Licensor''s prior approval before any article is distributed or sold, and
        at the latest within ______ days after the date first written above; any
        proposed change in certificates of insurance shall be submitted to
        Licensor for its prior approval. Licensor shall be entitled to a copy of
        the then prevailing certificate of insurance, which shall be furnished
        Licensor by Licensee. As Used in the first 2 sentences of this paragraph
        6, "Licensor" shall also include the officers, directors, agents, and
        employees of the Licensor, or any of its subsidiaries or affiliates, any
        person(s) the use of whose name may be licensed hereunder, the package
        producer and the cast of the radio and/or television program whose name
        may be licensed hereunder, the stations over which the programs are
        transmitted, any sponsor of said programs and its advertising agency, and
        their respective officers, directors, agents and employees.
        7 Quality of Merchandise
        Licensee agrees that the articles covered by this agreement shall be
        of high standard and of such style, appearance and quality as to be
        adequate and suited to their exploitation to the best advantage and to the
        protection and enhancement of the Name and the good will pertaining
        thereto, that such articles will be manufactured, sold and distributed in
        accordance with all applicable Federal, State and local laws, and that the
        same shall not reflect adversely upon the good name of Licensor or any of
        its programs or the Name. To this end Licensee shall, before selling or
        distributing any of the articles, furnish to Licensor free of cost, for
        its written approval, a reasonable number of samples of each article, its
        cartons, containers and packing and wrapping material. The quality and
        style of such articles as well as of any carton, container or packing or
        wrapping material shall be subject to the approval of Licensor. Any item
        submitted to Licensor shall not be deemed approved unless and until the
        same shall be approved by Licensor in writing. After samples have been
        approved pursuant to this paragraph, Licensee shall not depart therefrom
        in any material respect without Licensor''s prior written consent, and
        Licensor shall not withdraw its approval of the approved samples except on
        _______ days'' prior written notice to Licensee. From time to time after
        Licensee has commenced selling the articles and upon Licensor''s written
        request, Licensee shall furnish without cost to Licensor not more than
        additional random samples of each article being manufactured and sold by
        Licensee hereunder, together with any cartons, containers and packing and
        wrapping material used in connection therewith.
        8 Labeling
        (a) Licensee agrees that it will cause to appear on or within each
        article sold by it under this license and on or within all advertising,
        promotional or display material bearing the Name the notice "Copyright(c)
        ____________ (year)" in connection with Name properties (e) and (f) in
        Rider, paragraph 1, and any other notice desired by Licensor and, where
        such article or advertising, promotional or display material bears a
        trademark or service mark, appropriate statutory notice of registration or
        application for registration thereof. In the event that any article is
        marketed in a carton, container and/or packing or wrapping material
        bearing the Name, such notice shall also appear upon the said carton,
        container and/or packing or wrapping material. Each and every tag, label,
        imprint or other device containing any such notice and all advertising,
        promotional or display material bearing the Name shall be submitted by
        Licensor for its written approval prior to use by Licensee. Approval by
        Licensor shall not constitute waiver of Licensor''s rights or Licensee''s
        duties under any provision of this agreement.
        (b) Licensee agrees to cooperate fully and in good faith with Licensor
        for the purpose of securing and preserving Licensor''s (or any grantor of
        Licensor''s) rights in and to the Name. In the event there has been no
        previous registration of the Name and/or articles and/or any material
        relating thereto, Licensee shall, at Licensor''s request and expense,
        register such a copyright, trademark and/or service mark in the
        appropriate class in the name of Licensor or, if Licensor so requests, in
        Licensee''s own name. However, it is agreed that nothing contained in this
        agreement shall be construed as an assignment or grant to the Licensee of
        any right, title or interest in or to the Name, it being understood that
        all rights relating thereto are reserved by Licensor, except for the
        license hereunder to Licensee of the right to use and utilize the Name
        only as specifically and expressly provided in this agreement. Licensee
        hereby agrees that at the termination or expiration of this agreement
        Licensee will be deemed to have assigned, transferred and conveyed to
        Licensor any rights, equities, good will, titles or other rights in and to
        the Name which may have been obtained by Licensee or which may have vested
        in Licensee in pursuance of any endeavors covered hereby, and that
        Licensee will execute any instruments requested by Licensor to accomplish
        or confirm the foregoing. Any such assignment, transfer or conveyance
        shall be without other consideration than the mutual covenants and
        considerations of this agreement.
        (c) Licensee hereby agrees that its every use of such name shall inure
        to the benefit of Licensor and that Licensee shall not at any time acquire
        any rights in such name by virtue of any use it may make of such name.
        9 Promotional Material
        (a) In all cases where Licensee desires artwork involving articles
        which are the subject of this license to be executed, the cost of such
        artwork and the time for the production thereof shall be borne by
        Licensee. All artwork and designs involving the Name, or any reproduction
        thereof, shall, notwithstanding their invention or use by Licensee, be and
        remain the property of Licensor and Licensor shall be entitled to use the
        same and to license the use of the same by others.
        (b) Licensor shall have the right, but shall not be under any
        obligation, to use the Name and/or the name of Licensee so as to give the
        Name, Licensee, Licensor and/or Licensor''s programs full and favorable
        prominence and publicity. Licensor shall not be under any obligation
        whatsoever to continue broadcasting any radio or television program or use
        the Name or any person, character, symbol, design or likeness or visual
        representation thereof in any radio or television program.
        (c) Licensee agrees not to offer for sale or advertise or publicize
        any of the articles licensed hereunder on radio or television without the
        prior written approval of Licensor, which approval Licensor may grant or
        withhold in its unfettered discretion.
        10 Distribution
        (a) Licensee agrees that during the term of this license it will
        diligently and continuously manufacture, distribute and sell the articles
        covered by this agreement and that it will make and maintain adequate
        arrangement for the distribution of the articles.
        (b) Licensee shall not, without prior written consent of Licensor,
        sell or distribute such articles to jobbers, wholesalers, distributors,
        retail stores or merchants whose sales or distribution are or will be made
        for publicity or promotional tie-in purposes, combination sales, premiums,
        giveaways, or similar methods of merchandising, or whose business methods
        are questionable.
        (c) Licensee agrees to sell to Licensor such quantities of the
        articles at as low a rate and on as good terms as Licensee sells similar
        quantities of the articles to the general trade.
        11 Records
        Licensee agrees to keep accurate books of account and records covering
        all transactions relating to the license hereby granted, and Licensor and
        its duly authorized representatives shall have the right at all reasonable
        hours of the day to an examination of said books of account and records
        and of all other documents and materials in the possession or under the
        control of Licensee with respect to the subject matter and terms of this
        agreement, and shall have free and full access thereto for said purposes
        and for the purpose of making extracts therefrom. Upon demand of Licensor,
        Licensee shall at its own expense furnish to Licensor a detailed statement
        by an independent certified public accountant showing the number,
        description, gross sales price, itemized deductions from gross sales price
        and net sale price of the articles covered by this agreement distributed
        and/or sold by Licensee to the date of Licensor''s demand. All books of
        account and records shall be kept available for at least __________ years
        after the termination of this license.
        12 Bankruptcy, Violation, etc.
        (a) If Licensee shall not have commenced in good faith to manufacture
        and distribute in substantial quantities all the articles listed in
        paragraph 1 within ________ months after the date of this agreement or if
        at any time thereafter in any calendar month Licensee fails to sell any of
        the articles (or any class or category of the articles), Licensor in
        addition to all other remedies available to it hereunder may terminate
        this license with respect to any articles or class or category thereof
        which have not been manufactured and distributed during such month, by
        giving written notice of termination to Licensee. Such notice shall be
        effective when mailed by Licensor.
        (b) If Licensee files a petition in bankruptcy or is adjudicated a
        bankrupt or if a petition in bankruptcy is filed against Licensee or if it
        becomes insolvent, or makes an assignment for the benefit of its creditors
        or an arrangement pursuant to any bankruptcy law, or if Licensee
        discontinues its business or if a receiver is appointed for it or its
        business, the license hereby granted shall automatically terminate
        forthwith without any notice whatsoever being necessary. In the event this
        license is so terminated, Licensee, its receivers, representatives,
        trustees, agents, administrator, successors and/or assigns shall have no
        right to sell, exploit or in any way deal with or in any articles covered
        by this agreement or any carton, container, packing or wrapping material,
        advertising, promotional or display material pertaining thereto, except
        with and under the special consent and instructions of Licensor in
        writing, which they shall be obligated to follow.
        (c) If Licensee shall violate any of its other obligations under the
        terms of this agreement, Licensor shall have the right to terminate the
        license hereby granted upon ______ days'' notice in writing, and such
        notice of termination shall become effective unless Licensee shall
        completely remedy the violation within the ______ day period and satisfy
        Licensor that such violation has been remedied.
        (d) Termination of the license under the provisions of paragraph 12
        shall be without prejudice to any rights which Licensor may otherwise have
        against Licensee. Upon the termination of this license, notwithstanding
        anything to the contrary herein, all royalties on sales theretofore made
        shall become immediately due and payable and no minimum royalties shall be
        repayable or avoidable.
        13 Sponsorship by Competitive Product
        In the event that any of the articles listed in paragraph 1 conflicts
        with any product of a present or future sponsor of a program on which the
        Name appears or is used, or with any product of a subsidiary or affiliate
        of such sponsor, then Licensor shall have the right to terminate this
        agreement as to such article or articles by written notice to Licensee
        effective not less than _______ days after the date such notice is given.
        In the event of such termination, Licensee shall have ________ days after
        the effective date of such termination to dispose of all of such articles
        on hand or in process of manufacture prior to such notice, in accordance
        with the provisions of paragraph 15. However, in the event such
        termination is effective as to all the articles subject to this agreement
        and the advance guarantee for the then current year has not been fully
        accounted for by actual royalties by the end of the _______ disposal
        period, Licensor shall refund to Licensee the difference between the
        advance guarantee which has been paid for such contract year and the
        actual royalties. The refund provision contained in the preceding sentence
        pertains only to termination occurring pursuant to this paragraph 13, and
        shall not affect the applicability of any other paragraph to such
        termination except as expressly contradicted herein.
        14 Final Statement Upon Termination or Expiration
        ______ days before the expiration of this license and, in the event of
        its termination, ______ days after receipt of notice of termination or the
        happening of the event which terminates this agreement where no notice is
        required, a statement showing the number and description of articles
        covered by this agreement on hand or in process shall be furnished by
        Licensee to Licensor. Licensor shall have the right to take a physical
        inventory to ascertain or verify such inventory and statement, and refusal
        by Licensee to submit to such physical inventory by Licensor shall forfeit
        Licensee''s right to dispose of such inventory, Licensor retaining all
        other legal and equitable rights Licensor may have in the circumstances.
        15 Disposal of Stock Upon Termination or Expiration
        After termination of the license under the provisions of paragraph 12,
        Licensee, except as otherwise provided in this agreement, may dispose of
        articles covered by this agreement which are on hand or in process at the
        time notice of termination is received for a period of ________ days after
        notice of termination, provided advances and royalties with respect to
        that period are paid and statements are furnished for that period in
        accordance with paragraph 2. Notwithstanding anything to the contrary
        herein, Licensee shall not manufacture, sell or dispose of any articles
        covered by this license after its expiration or its termination based on
        the failure of Licensee to affix notice of copyright, trademark or service
        mark registration or any other notice to the articles, cartons,
        containers, or packing or wrapping material or advertising, promotional or
        display material, or because of the departure by Licensee from the quality
        and style approved by Licensor pursuant to paragraph 7.
        16 Effect of Termination or Expiration
        Upon and after the expiration or termination of this license, all
        rights granted to Licensee hereunder shall forthwith revert to Licensor,
        who shall be free to license others to use the Name in connection with the
        manufacture, sale and distribution of the articles covered hereby and
        Licensee will refrain from further use of the Name or any further
        reference to it, direct or indirect, or anything deemed by Licensor to be
        similar to the Name in connection with the manufacture, sale or
        distribution of Licensee''s products, except as provided in paragraph 15.
        17 Licensor''s Remedies
        (a) Licensee acknowledges that its failure (except as otherwise
        provided herein) to commence in good faith to manufacture and distribute
        in substantial quantities any one or more of the articles listed in
        paragraph 1 within ______ months after the date of this agreement and to
        continue during the term hereof to diligently and continuously
        manufacture, distribute and sell the articles covered by this agreement or
        any class or category thereof will result in immediate damages to
        Licensor.
        (b) Licensee acknowledges that its failure (except as otherwise
        provided herein) to cease the manufacture, sale or distribution of the
        articles covered by this agreement or any class or category thereof at the
        termination or expiration of this agreement will result in immediate and
        irremediable damage to Licensor and to the rights of any subsequent
        licensee. Licensee acknowledges and admits that there is no adequate
        remedy at law for such failure to cease manufacture, sale or distribution,
        and Licensee agrees that in the event of such failure Licensor shall be
        entitled to equitable relief by way of temporary and permanent injunctions
        and such other further relief as any court with jurisdiction may deem just
        and proper.
        (c) Resort to any remedies referred to herein shall not be construed
        as a waiver of any other rights and remedies to which Licensor is entitled
        under this agreement or otherwise.
        18 Excuse For Nonperformance
        Licensee shall be released from its obligations hereunder and this
        license shall terminate in the event that governmental regulations or
        other causes arising out of a state of national emergency or war or causes
        beyond the control of the parties render performance impossible and one
        party so informs the other in writing of such causes and its desire to be
        so released. In such events, all royalties on sales theretofore made shall
        become immediately due and payable and no minimum royalties shall be
        repayable.
        19 Notices
        All notices and statements to be given, and all payments to be made
        hereunder, shall be given or made at the respective addresses of the
        parties as set forth above unless notification of a change of address is
        given in writing, and the date of mailing shall be deemed the date the
        notice or statement is given.
        20 No Joint Venture
        Nothing herein contained shall be construed to place the parties in
        the relationship of partners or joint venturers, and Licensee shall have
        no power to obligate or bind Licensor in any manner whatsoever.
        21 No Assignment or Sublicense by Licensee
        This agreement and all rights and duties hereunder are personal to
        Licensee and shall not, without the written consent of Licensor, be
        assigned, mortgaged, sublicensed or otherwise encumbered by Licensee or by
        operation of law.
        Licensor may assign but shall furnish written notice of assignment.
        22 No Waiver, etc.
        None of the terms of this agreement can be waived or modified except
        by an express agreement in writing signed by both parties. There are no
        representations, promises, warranties, covenants or undertakings other
        than those contained in this agreement, which represents the entire
        understanding of the parties. The failure of either party hereto to
        enforce, or the delay by either party in enforcing, any of its rights
        under this agreement shall not be deemed a continuing waiver or a
        modification thereof and either party may, within the time provided by
        applicable law, commence appropriate legal proceeding to enforce any or
        all of such rights. No person, firm, group or corporation (whether
        included in the Name or otherwise) other than Licensee and Licensor shall
        be deemed to have acquired any rights by reason of anything contained in
        this agreement, except as provided in paragraphs 6 and 21.
        In witness whereof, the parties have caused this instrument to be duly
        executed as of the day and year first above written.
        ___________________, Licensor
        By________________________
        Title:
        ___________________, Licensee
        By________________________
        Title: 
        Our Contract Template Database is complied in accordance with laws of P.R.China.This English document is translated according to its Chinese version. In case of discrepancy, the original version in Chinese shall prevail.

     

    关键词:,TRADEMARK LICENSING AGREEMENT,

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